Being a SterlingFest Sponsor is a Win-Win-Win

100% Tax-Deductible • Raises Brand Awareness • Makes a Big Difference in Sterling

Being a SterlingFest Sponsor is a

100% Tax-Deductible
Raises Brand Awareness
Makes a Big Difference in Sterling

Each year, SterlingFest brings our community together to celebrate the best of our local businesses, organizations, and artisans. We simply can’t celebrate the best of Sterling without YOU! Take advantage of this great opportunity to market your products and services to thousands of potential local customers by being a part of SterlingFest 2021. Benefits of Sponsorship include:

  • Advertising in festival brochure, website, and social media
  • Complimentary vendor space included in most packages
  • Public recognition of your support for our community
  • Your sponsorship donation is 100% tax-deductible

Best of all, your sponsorship will make a difference right here in Sterling. SterlingFest is hosted by The Sterling Foundation, a 501c3 non-profit that has been strengthening and beautifying Sterling for over 30 years. 100% of your sponsorship donation goes toward supporting the foundation. Sponsorship not only provides advertising value, it reinforces your brand’s reputation as a caring, dedicated member of our local community.

We hope you’ll explore sponsorship options and choose the one best suited to your needs. If you have any questions, please email us at [email protected].
Or click here to download our print information packet.

Thanks and we look forward to celebrating with you at SterlingFest!

Sterling Boulevard Patriot • $2,500


  • Social media shout out upon confirmation of sponsorship
  • Listing w/logo and link on the Sterling Foundation website
  • 6X promotions on Facebook, Instagram and Twitter
  • Two full page business advertisement and listing in program
  • Complimentary 10×20 business vendor space
  • Complimentary two tables and four chairs

Holly Ave Loyalist • $1,000


  • Social media shout out upon confirmation of sponsorship
  • Listing w/logo and link on the Sterling Foundation website
  • 3X promotions on Facebook, Instagram and Twitter
  • Full page Business advertisement and listing in program
  • Complimentary 10×10 business vendor space
  • Complimentary table and two chairs

Briar Patch Contributor • $500


  • Social media shout out upon confirmation of sponsorship
  • Listing w/logo and link on the Sterling Foundation website
  • 1X promotion on Facebook, Instagram and Twitter
  • 1⁄2 page Business advertisement and listing in program
  • Complimentary 10×10 vendor space
  • Complimentary table and two chairs

Sterling Park Advocate • $300


  • Social media shout out upon confirmation of sponsorship
  • Listing w/logo and link on the Sterling Foundation website
  • 1⁄4 page Business advertisement and listing in program

Custom Packages

Looking for something unique and specific to your business needs? We’re open to that! Please reach out to us at [email protected] and we’ll be happy to discuss how best to tailor your sponsorship package to suit your needs.

Apply Online

The fastest, easiest way to apply to become a SterlingFest sponsor is to click the big blue button and fill out the application form via Google! Your completed form will be sent to us instantly. Once we receive it, a member of SterlingFest staff will reach out to you to confirm. It’s quick, easy, and efficient!

You can submit your Sponsorship Donation online too! Simply scroll down to learn more. All major credit cards are accepted and your transaction will be safe and secure thanks to PayPal.

Apply via Mail

You’re more than welcome to submit your application form via email or traditional mail. Simply download the form by clicking the green button below and fill it out. If you prefer to email, you can send it to us at [email protected]
Or you can put your completed form in an envelope – along with a check made payable to SterlingFest – and mail it to us at:
PO Box 1036
Sterling, VA 20167

Submit Sponsorship Donation Online

It’s safe, easy, and secure to submit your Sponsorship donation via PayPal! All major credit cards are accepted and your payment will be processed immediately, putting you on the fast-track to making a big difference!

PayPal charges a small 2.2%+$0.30 transaction fee, which has been added to the sponsorship package totals. Please click the link of your choice below to match the package you’re applying for. After we’ve received your application and your donation, a member of our staff will reach out to you to confirm additional details and thank you personally. Thanks and we can’t wait to celebrate with you at SterlingFest!

A Message from the SterlingFest Chair

SterlingFest Chair Rebecca Fanning

Rebecca Fanning

Dear Sterling Neighbor,

As a valuable member of our community, we would like to extend an invitation to be a part of our 33rd annual SterlingFest celebration on October 9, 2021.

SterlingFest is hosted by the Sterling Foundation and funds raised will support our work to strengthen and beautify our hometown community. In addition, a portion of the proceeds will benefit our friends at the Sterling Community Center Advisory Board and the Sterling Playmakers.

Come rain or shine, SterlingFest fosters community pride and promotes growth by bringing local neighborhoods and businesses together for a day of fun and festivity. We are looking for local businesses and organizations to help us make this event truly special for our hometown and greater Loudoun County.

Last year’s SterlingFest was attended by thousands of people from Sterling and the surrounding areas. The festival highlights the best of Sterling businesses, civic organizations, charities, and local artisans. It provides entertainment by local artists, offers a taste of local cuisine, and showcases drinks from local breweries and wineries. There’s always plenty of family fun to be had, with a petting zoo, children’s games, raffles, and so much more. SterlingFest is also a wonderful opportunity for our neighbors to learn about area schools, community service organizations, government services, and so many other local groups working to make a difference in our hometown. We believe that SterlingFest presents a unique opportunity for your organization to connect directly with local clientele, while reinforcing your reputation as an organization that cares about its local community.

We hope you decide to join us and other leading businesses by supporting our efforts to continually strengthen and beautify Sterling. Attached is the 34rd Annual SterlingFest sponsorship registration package with details about various Sponsorship options.

Thank you for your consideration! If you have any questions, please call or text me at 703-887-2249, or email me at [email protected]org.

Rebecca Fanning
SterlingFest Chair

Important Information

Sponsorship Rules

All sponsors must agree to abide by the following rules:

  • Payment must accompany your application to be seriously considered for our event.
  • Applications will be accepted thru September 1, 2021. After that date, applications will be subject to a late fee of $30. Late applications may not receive total number of listed social media posts.
  • No refunds will be given after Sept 1, 2021. Additionally, no refunds will be given after the publication of promised advertising, either on the Sterling Foundation website or its social media accounts.
  • Returned checks incur a $30 fee.
  • This is an outdoor event and will be held rain or shine, so plan accordingly.
  • Timing of social media post publication will be at the sole discretion of the Sterling Foundation. Posts may be made in conjunction with the mention of additional sponsors. If you wish to be tagged in social media posts, please be certain to include links to your various accounts.
  • Logos used for promotional purposes must be delivered via email to [email protected] within one week of application approval, in order to expedite promised advertising goals. Please provide logos in as high a resolution as possible, preferably with a transparent background. Preferred file types are PNG, PSD, TIFF, or AI. JPEG is alright, but not preferred, as it heavily compresses the quality of your logo.
  • IF your sponsorship package includes advertisement space in the SterlingFest program, please deliver your advertisement graphics to us no later than September 10, 2020. Please speak with our staff via [email protected] regarding sizing and image requirements. Preference may be given to sponsors who deliver their advertisements sooner rather than later. Exact placement in the program is at the sole discretion of the Sterling Foundation.

IF your sponsorship package includes complimentary vendor space:

  • All confirmation notices of assigned vendor spaces will be delivered by Sept 10, 2021.
  • Spaces are 10’x10′ (unless otherwise noted in your sponsorship package), are limited, and will be assigned by SterlingFest staff.
  • There is no access to electricity. Generators are only permitted in certain areas and must have prior approval.
  • Vendors are required to provide tables, chairs (unless otherwise noted in your sponsorship package), and canopies, with adequate weights to secure canopies.
  • Tables can be rented for $5.00 each.
  • Vendors/Sponsors must maintain adequate staff at the booth during the entire show.
  • Vendors/Sponsors must conduct all business within their assigned space.
  • Only one of each direct-sale/home-based company will be allowed, so sign up early!
  • Vendors/Sponsors conducting sales are responsible for collecting Virginia sales tax and use taxes on all transactions.
  • Food vendors are required to have all necessary permits and health inspections.
  • No shows, late arrivals, and those who leave early will not be invited back.
  • Participation is at your own risk and you acknowledge that the Sterling Foundation will not be held liable or responsible for any loss, injury, or incident.
  • All vendors and sponsors must agree to abide by these rules, respect decisions made by the SterlingFest & Sterling Foundation staff, and heed instructions given on the day of the event. These rules may be amended in future; vendors and sponsors will be notified in writing of any amendments.
  • These rules are to ensure a safe and enjoyable event for all!
Check In
Check in with the event staff at the information booth before unloading. Load in time is typically 8:00-10:00 AM, with vehicle removal from the site by 10:00 AM. Volunteers, in orange shirts, will help direct you. Due to safety concerns vendors cannot leave early. Vendors must wait until 5pm to pack up, and wait until 5:15pm to load their vehicles. Attempts to leave early create a safety hazard and could prevent one from being invited back to future events.
All vendor spaces are approximately 10’x10’ (unless otherwise noted in your sponsorship package). This is an outdoor event, so be prepared for all kinds of weather. Bring a canopy with weights. Remember to bring tables (unless paid for with your application), chairs, tablecloth, business cards, cash, business sign and whatever supplies you need for your booth.
There is NO electricity or wi-fi. Generators must have prior approval and will be restricted to certain areas. Look for a separate email with vendor space assignments and map of the festival grounds.
Activities must be restricted to your assigned space; do not solicit, approach festival attendees, or distribute literature outside of your assigned space. Booths should be manned at all times with an emphasis on service and courtesy. Wear appropriate clothing; no cut off shirts or pants, no bare feet and no obscene or inflammatory writings on clothing or in booths. There is no smoking in the vendor or food booths. Vendors will be allowed to sell only the types of items listed on their application form.
Food & Drink
Food and drink is available for purchase in the upper parking lot by the community center. Last year we were pleased to offer a Beer Garden featuring local craft breweries, as well as cuisine from around the world: Central American, Peruvian, Lebanese, Middle Eastern, Indian, and Asian, as well as BBQ, fried fish, burgers and hot dogs. We also had cookies and ice cream, coffee, tea and pastries. Eat breakfast and lunch with us, then pick up dinner to go!
Health Department
Because our event is open to the general public, any sort of food preparation or service will require a temporary food permit. This includes samples. Any vendors who do not have a permit will be unable to serve samples or sell prepared food at the event.

The Health Department will be present at our event to be sure all are within compliance. Please contact Tamara Shellenberger at the Loudoun County Health Dept within 30 days of our event to get your permit: 703-777-0642 or [email protected]

Sales Tax
The event coordinator is required to file with the Commissioner of the Revenue at least fourteen (14) days prior to the proposed start of SterlingFest, providing a list of all vendors to whom a space, booth, or other area has been leased or assigned for the purpose of operating a temporary business or sales activity during this Special Event. Each Special Event Itinerant Vendor has the responsibility for collecting Virginia sales and use taxes on all transactions. Sales tax forms may be obtained from the Commissioner of the Revenue’s Office. (Ord. 04-13. Passed 10-12-04.) Please let us know well ahead of time if you need a copy.
Promotion, Advertising & Social Media
Please like us on facebook! We’d love to see your fond memories or photos of past SterlingFests on our Facebook page. Tell us about your business or organization and how you plan to participate in the festivities. Tag us in posts on your page so we can help spread the word. Be sure to follow us on both Twitter and Instagram. Let’s engage with each other on social media and with our wider Sterling community to ensure SterlingFest 2019 is the best one yet!
Raffle Donations
Each SterlingFest we host a raffle of all sorts of unique and special items to help raise money for the Sterling Foundation and other local Sterling organizations. If you would like to donate an item for our afternoon raffle, please let us know so we can arrange pickup. This is strictly optional, but greatly appreciated!
SterlingFest is held around the Sterling Community Center, located at 120 Enterprise St, Sterling, VA 20164. IMPORTANT NOTE: Parts of Sterling Blvd will be inaccessible. Large portions of Sterling Blvd will be closed off for our community parade on the morning of SterlingFest. Using GPS could take you through the parade route and into stopped traffic, so please follow our directions. Click here to look at the area on Google Maps.

From Rt 28: Take Rt 28 North past Dulles Airport to the Sterling Blvd/VA-846 East exit. Continue on Sterling Blvd for 1.2miles, then turn right onto E Maple Ave, and left onto Enterprise St. Follow Enterprise to the SterlingFest blockade. Get directions at the information booth to your assigned space.

From Herndon Parkway From Herndon Parkway, turn North onto Crestview Drive. Crestview Drive shortly becomes Lincoln Ave. Turn Left onto E Maple Ave. When that road ends, turn Left. Shortly, after passing Food Lion, turn Right onto Enterprise St. Approach the SterlingFest blockade and ask for directions at the information booth to your assigned space.

From Rt 7: Take Route 7/Leesburg Pike to Dranesville Rd. Turn onto Dranesville, then turn right onto Sugarland Rd. Take a left onto Church Rd, follow it around the curves, then turn left onto Lincoln Rd, into the neighborhood. Take the 2nd right onto N Fillmore Ave. It will end at E Holly, then turn left. Turn right onto Enterprise St. Follow Enterprise to the SterlingFest blockade. Get directions at the information booth to your assigned space.

You must off load and remove your car completely from the festival area by 10:00 AM. Parking is along Commerce Street and at the nearby shopping center. Handicap parking is available at CareNow.
Contact Info • In case of Emergency
If something comes up that prevents you from attending the show, please let us know as soon as possible.
Vendor Chairwoman Cheryl Villalobos • 703-430-9472 • [email protected]
SterlingFest Chairwoman Rebecca Fanning • 703 887-2249 • [email protected]
SterlingFest Goal
To promote pride and provide a quality family event for the citizens residing in Sterling and the surrounding area. An annual event, SterlingFest features entertainment, refreshments, professional & volunteer booths, games & activities for children, and handmade crafts. SterlingFest is hosted by The Sterling Foundation, Sterling Playmakers, The Sterling Advisory Board, and the Loudoun County Parks and Recreation Services. In addition to our event, the Annual Sterling Park Columbus Day Parade, hosted by the Knights of Columbus and Loudoun Elk Lodge 2406, will head down Sterling Boulevard at 10:00 AM, the Sterling Volunteer Fire Company Department will host their annual open house at the station next door to SterlingFest, and the Loudoun County Sheriff’s Office will hold their open house on Commerce St.

2021 SterlingFest Sponsors

Sterling Boulevard Patriot Sponsors 2021


Holly Avenue Loyalist Sponsors 2021

My Giant

Briar Patch Contributors 2021

Apple Federal Credit Union

Sterling Park Advocates 2021

We look forward to celebrating YOU this year!