SterlingFest Sponsorship
Being a SterlingFest Sponsor is a Win-Win-Win
100% Tax-Deductible • Raises Brand Awareness • Makes a Big Difference in Sterling
Each year, SterlingFest brings our community together to celebrate the best of our local businesses, organizations, and artisans. We simply can’t celebrate the best of Sterling without YOU! Take advantage of this great opportunity to market your products and services to thousands of potential local customers by being a part of SterlingFest 2024. Benefits of Sponsorship include:
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Logo on the festival map, website, and social media
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Complimentary vendor space included in most packages
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Public recognition of your support for our community
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Your sponsorship donation is 100% tax-deductible
Best of all, your sponsorship will make a difference right here in Sterling. SterlingFest is hosted by The Sterling Foundation, a 501c3 non-profit that has been strengthening and beautifying Sterling for 35 years. 100% of your sponsorship donation goes toward supporting the foundation. Sponsorship not only provides advertising value, it reinforces your brand’s reputation as a caring, dedicated member of our local community.
We hope you’ll explore sponsorship options and choose the one best suited to your needs. If you have any questions, please email us at sponsorship@sterlingfest.org
Or CLICK HERE to download our print information packet.
Thanks and we look forward to celebrating with you at SterlingFest!
DIAMOND Sponsor
$2,500
These benefits will be included in your sponsorship... * Social media shout out upon confirmation of sponsorship * Listing w/logo and link on the Sterling Foundation website * 10 individual social media promotions across Facebook, Instagram, TikTok and/or LinkedIn * Logo on the stage banner and on the fest map handout * Complimentary 10×20 business vendor space, two tables and four chairs * Plaque to acknowledge your contribution and hang in your business
GOLD Sponsor
$1,000
These benefits will be included in your sponsorship * Social media shout out upon confirmation of sponsorship * Listing w/logo and link on the Sterling Foundation website * 5 individual social media promotions across Facebook, Instagram, TikTok and/or LinkedIn * Logo on the stage banner and on the fest map handout * Complimentary 10×10 business vendor space, table and two chairs * Plaque to acknowledge your contribution and hang in your business
SILVER Sponsor
$500
These benefits will be included in your sponsorship... * Social media shout out upon confirmation of sponsorship * Listing w/logo and link on the Sterling Foundation website * 2 individual social media promotions across Facebook, Instagram, TikTok and/or LinkedIn * Logo on the stage banner and on the fest map handout * Complimentary 10×10 vendor space, table and two chairs * Plaque to acknowledge your contribution and hang in your business
BRONZE Sponsor
$300
These benefits will be included in your sponsorship... * Social media shout out upon confirmation of sponsorship * Listing w/logo and link on the Sterling Foundation website * Logo on the fest map handout * Ideal for businesses that are not attending the festival
BEER & WINE GARDEN Table
$100
These benefits will be included in your sponsorship * Listing w/logo on the Sterling Foundation website * Business name & logo on one table in the Beer & Wine Garden
CUSTOM Packages
TBD
Looking for something unique and specific to your business needs? We’re open to that! Please reach out to us at Sponsorship@SterlingFest.org and we’ll be happy to discuss how best to tailor your sponsorship package to suit your needs.
APPLY ONLINE
The fastest, easiest way to apply to become a SterlingFest sponsor is to click the big green button and fill out the application form via Google! Your completed form will be sent to us instantly. Once we receive it, a member of SterlingFest staff will reach out to you to confirm and send an invoice.
All major credit cards are accepted and your transaction will be safe and secure with Square. It’s quick, easy, and efficient!
APPLY VIA MAIL
You’re more than welcome to submit your application form via email or traditional mail. Simply download the form by clicking the green button below and fill it out. If you prefer to email, you can send it to us at Sponsorship@SterlingFest.org
Or you can put your completed form in an envelope – along with a check made payable to SterlingFest – and mail it to us at:
SterlingFest
PO Box 1036
Sterling, VA 20167
Submit Sponsorship Donation Online
It’s safe, easy, and secure to submit your Sponsorship donation via Square! All major credit cards are accepted and your payment will be processed immediately, putting you on the fast-track to making a big difference!
Please click the link of your choice below to match the package you’re applying for. After we’ve received your application and your donation, a member of our staff will reach out to you to confirm additional details and thank you personally. Thanks and we can’t wait to celebrate with you at SterlingFest!
Important Information
1. SPONSORSHIP RULES All sponsors must agree to abide by the following rules: *Payment must accompany your application to be seriously considered for our event. *Applications will be accepted thru September 1st. After that date, applications will be subject to a late fee of $30. Late applications may not receive total number of listed social media posts. *No refunds will be given after Sept 1st. Additionally, no refunds will be given after the publication of promised advertising, either on the Sterling Foundation website or its social media accounts. *Returned checks incur a $30 fee. *This is an outdoor event and will be held rain or shine, so plan accordingly. *Timing of social media post publication will be at the sole discretion of the Sterling Foundation. Posts may be made in conjunction with the mention of additional sponsors. If you wish to be tagged in social media posts, please be certain to include links to your various accounts. *Logos used for promotional purposes must be delivered via email to Sponsorship@SterlingFoundation.org within one week of application approval, in order to expedite promised advertising goals. Please provide logos in as high a resolution as possible, preferably with a transparent background. Preferred file types are PNG, PSD, TIFF, or AI. JPEG is alright, but not preferred, as it heavily compresses the quality of your logo. *IF your sponsorship package includes advertisement space in the SterlingFest program, please deliver your advertisement graphics to us no later than September 10th. Please speak with our staff via Sponsorship@SterlingFest.org regarding sizing and image requirements. Preference may be given to sponsors who deliver their advertisements sooner rather than later. Exact placement in the program is at the sole discretion of the Sterling Foundation. IF your sponsorship package includes complimentary vendor space: *All confirmation notices of assigned vendor spaces will be delivered by Sept 15th. *Spaces are 10’x10′ (unless otherwise noted in your sponsorship package), are limited, and will be assigned by SterlingFest staff. *There is no access to electricity. Generators are only permitted in certain areas and must have prior approval. *Vendors are required to provide tables, chairs (unless otherwise noted in your sponsorship package), and canopies, with adequate weights to secure canopies. *Vendors/Sponsors must maintain adequate staff at the booth during the entire show. *Vendors/Sponsors must conduct all business within their assigned space. *Only one of each direct-sale/home-based company will be allowed, so sign up early! *Vendors/Sponsors conducting sales are responsible for collecting Virginia sales tax and use taxes on all transactions. *Food vendors are required to have all necessary permits and health inspections. *No shows, late arrivals, and those who leave early will not be invited back. *Participation is at your own risk and you acknowledge that the Sterling Foundation will not be held liable or responsible for any loss, injury, or incident. *All vendors and sponsors must agree to abide by these rules, respect decisions made by the SterlingFest & Sterling Foundation staff, and heed instructions given on the day of the event. *These rules may be amended in future; vendors and sponsors will be notified in writing of any amendments. *These rules are to ensure a safe and enjoyable event for all!
2. CHECK-IN Check in with the event staff at the information booth before unloading. Load in time is typically 8:00-10:00 AM, with vehicle removal from the site by 10:00 AM. Volunteers, in orange shirts, will help direct you. Due to safety concerns vendors cannot leave early. Vendors must wait until 5pm to pack up, and wait until 5:15pm to load their vehicles. Attempts to leave early create a safety hazard and could prevent one from being invited back to future events.
3. SPACES All vendor spaces are approximately 10’x10’ (unless otherwise noted in your sponsorship package). This is an outdoor event, so be prepared for all kinds of weather. Bring a canopy with weights. Remember to bring tables (unless paid for with your application), chairs, tablecloth, business cards, cash, business sign and whatever supplies you need for your booth. There is NO electricity or wi-fi. Generators must have prior approval and will be restricted to certain areas. Look for a separate email with vendor space assignments and map of the festival grounds.
4. CONDUCT Activities must be restricted to your assigned space; do not solicit, approach festival attendees, or distribute literature outside of your assigned space. Booths should be manned at all times with an emphasis on service and courtesy. Wear appropriate clothing; no cut off shirts or pants, no bare feet and no obscene or inflammatory writings on clothing or in booths. There is no smoking in the vendor or food booths. Vendors will be allowed to sell only the types of items listed on their application form.
5. FOOD & DRINK Food and drink is available for purchase in the designated area as illustrated on our map (coming soon). Last year we were pleased to offer a Beer Garden featuring local craft breweries, as well as cuisine from around the world: Central American, Peruvian, Lebanese, Middle Eastern, Indian, and Asian, as well as BBQ, fried fish, burgers and hot dogs. We also had cookies and ice cream, coffee, tea and pastries. Eat breakfast and lunch with us, then pick up dinner to go!
6. HEALTH DEPARTMENT Because our event is open to the general public, any sort of food preparation or service will require a temporary food permit. This includes samples. Any vendors who do not have a permit will be unable to serve samples or sell prepared food at the event. The Health Department will be present at our event to be sure all are within compliance. Please contact Tamara Shellenberger at the Loudoun County Health Dept within 30 days of our event to get your permit: 703-777-0642 or Tamara.Shellenberger@Loudoun.gov
7. PROMOTION, ADVERTISING & SOCIAL MEDIA Please like us on facebook! We’d love to see your fond memories or photos of past SterlingFests on our Facebook page. Tell us about your business or organization and how you plan to participate in the festivities. Tag us in posts on your page so we can help spread the word. Be sure to follow us on both Twitter and Instagram. Let’s engage with each other on social media and with our wider Sterling community to ensure SterlingFest 2024 is the best one yet!
8. DIRECTIONS SterlingFest is held around the Sterling Community Center, located at 120 Enterprise St, Sterling, VA 20164. *IMPORTANT NOTE: Parts of Sterling Blvd will be inaccessible. Large portions of Sterling Blvd will be closed off for our community parade on the morning of SterlingFest. Using GPS could take you through the parade route and into stopped traffic, so please follow our directions. Click here to look at the area on Google Maps. From Rt 28: Take Rt 28 North past Dulles Airport to the Sterling Blvd/VA-846 East exit. Continue on Sterling Blvd for 1.2miles, then turn right onto E Maple Ave, and left onto Enterprise St. Follow Enterprise to the SterlingFest blockade. Get directions at the information booth to your assigned space. From Herndon Parkway From Herndon Parkway, turn North onto Crestview Drive. Crestview Drive shortly becomes Lincoln Ave. Turn Left onto E Maple Ave. When that road ends, turn Left. Shortly, after passing Food Lion, turn Right onto Enterprise St. Approach the SterlingFest blockade and ask for directions at the information booth to your assigned space. From Rt 7: Take Route 7/Leesburg Pike to Dranesville Rd. Turn onto Dranesville, then turn right onto Sugarland Rd. Take a left onto Church Rd, follow it around the curves, then turn left onto Lincoln Rd, into the neighborhood. Take the 2nd right onto N Fillmore Ave. It will end at E Holly, then turn left. Turn right onto Enterprise St. Follow Enterprise to the SterlingFest blockade. Get directions at the information booth to your assigned space.
9. PARKING You must off load and remove your car completely from the festival area by 10:00 AM. Vendors can park at the Sterling Community Center, the side lot of the Post Office, the DMV and the Kindercare, Family Dollar and CVS parking lots. If you require Handicap parking, please contact us at Sponsorship@sterlingfest.org.
10. CONTACT INFO • In case of Emergency ... If something comes up that prevents you from attending the show, please let us know as soon as possible at sponsorship@sterlingfest.org • 703-430-9472 • Vendors@SterlingFest.org • Chair@SterlingFest.org
11. STERLINGFEST GOAL To promote pride and provide a quality family event for the citizens residing in Sterling and the surrounding area. An annual event, SterlingFest features entertainment, refreshments, professional & volunteer booths, games & activities for children, and handmade crafts. SterlingFest is hosted by The Sterling Foundation, Sterling Playmakers, The Sterling Advisory Board, and the Loudoun County Parks and Recreation Services. In addition to our event, the Annual Sterling Park Columbus Day Parade, hosted by the Knights of Columbus and Loudoun Elk Lodge 2406, will head down Sterling Boulevard at 10:00 AM, the Sterling Volunteer Fire Company Department will host their annual open house at the station next door to SterlingFest, and the Loudoun County Sheriff’s Office will hold their open house on Commerce St.